Jillian Mitchell Professional Portfolio
Featured Projects / Work Samples
Communications & Editorial Leader | Voice & Media Specialist
Helping organizations and professionals achieve clarity, engagement, and impact for 10+ years through expert content strategy, editorial leadership, and voice/media coaching.
Download My Full Resume (PDF) / Letters of Reference / Client Testimonials
Strategic Communications & Editorial
Please note that some BC government samples have been redacted to comply with BC government privacy regulations. This does not affect the integrity or meaning of the final sample.
Strategic Communications Planning
- Developed and executed targeted communications plans supporting government policy initiatives, corporate projects, and organizational campaigns.
- Aligned messaging across internal and external audiences to drive engagement and cross-departmental coordination.
- Plans included multi-channel strategies: newsletters, public communications, media briefings, and partner outreach.
Communications Plan
Lead, writer, editor
Skill Building for Public Relations
University of Victoria project
Full Communication Plan
Internal Communications
- Newsletter Campaign: Increased internal newsletter readership by 30% in six months through targeted content and engagement strategies.
- All-Staff Emails & Updates: Authored and ghostwrote executive communications for organization-wide distribution, enhancing clarity, engagement, and staff understanding of key initiatives.
- Sample Internal Communications Project: Developed an internal communications plan for a product launch as part of a public relations course, including internal-only social posts to engage staff and build excitement.
RoadSafetyBC Staff Newsletter
Editor, writer/journalist, designer.
RoadSafetyBC Staff Email
Writer, editor
Skill Building for Public Relations
University of Victoria project
Internal Comms Slide deck
Media Relations & Press Engagement
- Developed press releases and media pitches for public and corporate audiences, supporting product launches, campaigns, and policy initiatives.
- Crafted messaging that secured coverage in national and regional outlets, enhancing visibility and engagement.
- Samples include anonymized university microcredential projects demonstrating campaign strategy and media outreach.
Insert VDF presss release here
Victoria Drum Fest 2026
Media release
Skill Building for Public Relations
University of Victoria project
Media release
Skill Building for Public Relations
University of Victoria project
Media pitch
Policy & Plain Language Projects
- RoadSafetyBC Correspondence Manual: Initiated and developed a 60-page training manual and webinar series, improving ministry-wide team consistency and reducing errors. Standardized ministry correspondence processes for efficiency.
- UBCIC Plain Language Project: Rewrote 43 provincial remedial letters for drivers, in partnership with the Union of B.C. Indian Chiefs (UBCIC) enhancing clarity, accessibility, and public trust in government.
Correspondence Manual (Pages 1-10)
Original manual was 4 pages and training depended on trainer memorization. I developed a 30-page manual to improve consistency and clarity, reducing errors and training time.
Correspondence Training Power Point
Training development, designer,
live demos, writer, editor.
Letters Project
Template development
Plain Language Project
Project Co-lead – Ongoing
(RoadSafetyBC Home Page Completed)
Writing & Published Work
Feature Articles & Interviews
- Published in national outlets: Parents Canada, Toastmasters International’s magazine, Convenience & Carwash Canada, and multiple DEL Communications Inc. publications.
- Published in regional papers: The Brandon Sun (Brandon, MB) and The Chronicle Herald (Halifax, NS).
- High-profile interviews: Biff Naked (recording artist), Melanie Doane (recording artist).
- Developed content strategies to boost engagement for professional audiences, including trade and lifestyle content.
Featured Article – Expert Contributor
Toastmasters International Magazine
Feature Writer
Published Article
Parents Canada
Journalist, writer
Published Article
Manitoba Hairstylists Magazine
Journalist, writer
Published Article
Crush Magazine
Journalist, writer
Published Article
Alberta Schoool Counsellor Magazine
Journalist, writer
Ghostwriting & Expert Articles
- Authored all-staff emails for government and corporate clients, communicating key policy updates and organizational news to hundreds of employees, ensuring clarity and engagement.
- Developed internal messaging for campaigns, newsletters, and announcements while maintaining executive voice.
RoadSafetyBC – ADM Message
RoadSaftyBC – Staff Newsletter
Ghostwriter, editor
VICA – CEO Message
VICA Magazine
Ghostwriter, editor
Editorial Leadership & Project Management
DEL Communications Editorial Projects
- Led multi-publication editorial schedules, managing a team of 10+ writers and designers.
- Streamlined workflows and improved efficiency across publications.
Annual Trade Publication
Build Magazine
Managing Editor
Annual Trade Publication
VICA Magazine
Managing Editor
Published Article
Build Magazine
Editor
Published Article
VICA Magazine
Editor
Podcast Host & Vocal Coaching
- Host and producer for live stream video podcast on voice, creativity, and communication, building an engaged audience.
- Led high-profile interviews: Sass Jordan (Juno Award-winning recording artist), Emm Gryner (recording artist), Mary Saunders Barton (Broadway coach), David Darlington (Grammy-winning engineer).
- Coached high-profile corporate and government professionals, improving presentation confidence and public impact.
- Coached the TEDx RRU 2024 panel of 8 speakers. Optimized clarity, delivery, and stage presence for speakers, resulting in highly rated presentations.
- Developed an online, self-paced masterclass helping speakers build vocal confidence, drawing on insights from my TEDx experience.
Vocal Handbook
TEDx RRU
Development, writer, editor, designer.
Blog Post
Voxsana.co
Writer, editor
Live Stream Interview
Marion Roach Smith – Author & coach
Producer, host, content creation
Live Stream Interview
Emm Gryner – Recording Artist, author
Producer, host, content creation
Live Stream Interview
Jared Throneberry – TEDx speaker
Producer, host, content creation
Letters of Reference / Client Testimonials
Lara Scott
CEO and Co-Founder (TEDxAssist.ai | Composium.ai) | TEDxRRU Curator and Producer
“Jillian has participated on the TEDxRRU speaker coaching team for multiple years which has included leading workshops, collaborating with fellow coaches and in one-on-one settings and has been involved throughout every stage of the process from initial auditions through to event day. Jillian’s specialization in voice coaching was particularly impactful. She helped speakers develop deeper awareness of their voices and provided guided techniques and practical tools to support their growth. Her work helped speakers embody their message with clarity and presence, creating an experience that resonated more deeply with audiences. She brings artistry, precision, and genuine care to her work.”
Sarah Crawford-Bohl
Healthcare Executive | TED Speaker | TEDx Speaker | Keynote Speaker | Facilitator
“Jill was an invaluable voice coach during my TEDx journey. Her calm presence and supportive guidance created the space I needed to refine my message and deliver it with clarity. She not only helped me articulate my ideas with precision but also protected and strengthened my voice throughout the process. Jill’s expertise and kindness made her a joy to work with, and I know her coaching directly contributed to the success of my TEDx talk.“
Shannon Holmes
Former RoadSafety Manager | Artist
“I worked very closely with Jill during the two years that she served as a communications officer at RoadSafetyBC, Ministry of Public Safety and Solicitor General. Jill excelled in this role, exhibiting one of the highest levels of communications skills I have seen in a communications officer during my 25-year tenure with the B.C. government. Jill produced a high volume of work while consistently maintaining high standards for quality and accuracy in her letters to citizens, in the monthly employee newsletter and other communications materials.”
Download letter of reference
Connect With Me
voxsana.co 