FEATURED WORK

Four projects. Four different sides of what I do.

Improving a 450–500-item monthly correspondence operation through better systems, tools and service delivery.

When I stepped into the Correspondence Manager role, I looked for ways to reduce duplication, clarify ownership and streamline how work moved through the process.

I led improvements to the eApprovals process, introducing program liaisons and training them in strategic writing practices. I modernized templates and tools, developed a shared language library to improve consistency across program areas, and created a 101-page onboarding and reference manual that brought processes, writing standards and resources into one clear, practical guide.I also worked with program area leads to transition branch email correspondence from Communications to Client Services, helping remove unnecessary internal steps and ensuring information could reach the public more directly.

Result: ~95% response rates, 70% fewer late MLA and executive responses, less duplication and rework, and a more efficient operation with greater capacity for strategic communications.

Creating a branch-wide internal communications strategy from the ground up.

The branch had no overarching internal communications strategy. I was tasked with building one for a 250-person organization — assessing existing communications, consulting staff, and identifying gaps and opportunities.

I developed the strategy, frameworks and planning tools to create a more coordinated approach to internal communications. I also work directly with Executive to develop and deliver messages to staff, and am contributing to RoadSafetyBC’s broader redesign of internal communications systems, workflows and channel strategy, including the evolving role of SharePoint and the intranet.

Result: A clear, practical framework for planning, coordinating and delivering more consistent internal communications.

Editorial strategy, writing, contributors, design and production — all moving toward one finished publication.

This case study highlights my role in producing the Vancouver Island Construction Association’s annual member magazine (2014, 2015) while working as editor for DEL Communications Inc. From editorial planning and stakeholder management to content development and production, I coordinated contributors, designers and clients to bring each issue from concept to completion.

Result: Polished annual member magazines that showcased industry achievements, strengthened member engagement and supported the publication’s advertising program.

SAMPLES

Helping leaders and speakers turn strong ideas into compelling communication.

 I coach executives and public-facing leaders to sharpen their message, find their voice and communicate with greater clarity, presence and authority. My work spans message development, narrative structure, vocal delivery and high-stakes presentation.

I’ve coached TEDx Royal Roads University speakers in 2024 and 2025, provided TEDx coaching in Victoria in 2026, and supported senior leaders through the Cascade Institute. I also coach professionals preparing for executive presentations, media interviews and other high-stakes communication.

Result: TEDx speakers I coached have reached tens of thousands of views, with select talks featured on the official TED platform.

SAMPLES

Sarah Crawford-Bohl
Healthcare Executive | TED Speaker | TEDx Speaker | Keynote Speaker | Facilitator

“Jill was an invaluable voice coach during my TEDx journey. Her calm presence and supportive guidance created the space I needed to refine my message and deliver it with clarity. She not only helped me articulate my ideas with precision but also protected and strengthened my voice throughout the process. Jill’s expertise and kindness made her a joy to work with, and I know her coaching directly contributed to the success of my TEDx talk.“

SELECTED WORK

A broader look at the work behind the featured projects.

Writing for external audiences, publications and clients — where the writing itself is the finished product.

Published Articles

Marketing + Branded Content

Writing designed to inform, guide or move a specific audience toward an objective. 

Leadership + Change 

Operational Continuity

Government + Public Communications 

Staff Newsletter (Writing, design, editorial)

Structures that help communication work consistently — not just once. 

Communications Tools

Tracking + Workflow Systems

Onboarding + Capacity Building 

Helping communicators make the message work in the room — not just on the page.

Lara Scott
CEO and Co-Founder (TEDxAssist.ai | Composium.ai) | TEDxRRU Curator and Producer

“Jillian has participated on the TEDxRRU speaker coaching team for multiple years which has included leading workshops, collaborating with fellow coaches and in one-on-one settings and has been involved throughout every stage of the process from initial auditions through to event day. Jillian’s specialization in voice coaching was particularly impactful. She helped speakers develop deeper awareness of their voices and provided guided techniques and practical tools to support their growth. Her work helped speakers embody their message with clarity and presence, creating an experience that resonated more deeply with audiences. She brings artistry, precision, and genuine care to her work.”

Download Letter of Recommendation

Sarah Crawford-Bohl
Healthcare Executive | TED Speaker | TEDx Speaker | Keynote Speaker | Facilitator

“Jill was an invaluable voice coach during my TEDx journey. Her calm presence and supportive guidance created the space I needed to refine my message and deliver it with clarity. She not only helped me articulate my ideas with precision but also protected and strengthened my voice throughout the process. Jill’s expertise and kindness made her a joy to work with, and I know her coaching directly contributed to the success of my TEDx talk.“

Shannon Holmes
Former RoadSafety Manager | Artist

“I worked very closely with Jill during the two years that she served as a communications officer at RoadSafetyBC, Ministry of Public Safety and Solicitor General. Jill excelled in this role, exhibiting one of the highest levels of communications skills I have seen in a communications officer during my 25-year tenure with the B.C. government. Jill produced a high volume of work while consistently maintaining high standards for quality and accuracy in her letters to citizens, in the monthly employee newsletter and other communications materials.”

Download letter of Recommendation

Shwetank Sharma
SharePoint Solution Expert | Microsoft 365 Developer I District 41 Toastmasters International – Program Director

“We invited Jillian for a session on “Mastering voice for authentic impact“ and her session was exemplary full of practical exercises and well crafted presentation. Her knowledge on the subject matter was visible during the session and all the attendees were glued to their seats throughout the workshop. She has a way of presenting her sessions with focusses on knowledge sharing while keeping it light for the audience and at the same time, keeping them engaged with practical scenarios for implementation.“

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