Please note that some BC government samples have been redacted to comply with BC government privacy regulations. This does not affect the integrity or meaning of the final sample.

CASE STUDY 1: Service Redesign & Correspondence Modernization (BC Public Service)

Addressed inefficiencies in the existing correspondence model, including duplication, fragmented ownership, and inconsistent routing, which limited capacity for strategic communications work. Select responsibilities were transitioned from Communications to Client Services to improve workflow efficiency, clarify ownership, and enhance response consistency. Correspondence templates were also modernized, including MLA bullet templates.

The change was delivered in phased stages of awareness, transition, and stabilization, resulting in improved efficiency, clearer accountability, and a reduction in late items, alongside positive staff feedback. This built on experience managing high-volume government correspondence (450–500 monthly items) across ministerial, MLA, executive, and public-facing channels, maintaining ~95% response rates and significantly reducing late MLA and executive responses by 70% through standardized tools and workflows.

SAMPLES

These artifacts represent interconnected components of a correspondence operating model redesign, addressing workflow efficiency, approval governance, and standardized communication outputs across a high-volume government environment.

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CASE STUDY 2: Organizational Change, Continuity & Workforce Stabilization (BC Public Service)

Supported communication continuity and operational stability during periods of executive transition, sustained workforce turnover, and a five-week labour disruption within a high-volume government environment. In the absence of formal continuity or onboarding communication frameworks, developed and implemented practical, informal systems to maintain communication flow, stabilize internal messaging, and support staff through ongoing organizational change. Led development of onboarding and knowledge-sharing resources to address gaps created by staff turnover and ensure consistency in correspondence processes across a multi-functional team. Supported continuity of service delivery during operational disruption periods, including executive transition and workplace relocation, by maintaining clear, consistent communication across internal channels and supporting information flow between leadership and staff.

SAMPLES

Onboarding & Training (Capability Building) 

Developed onboarding training resources and led staff training where none previously existed, establishing consistent correspondence processes and standards.

Workplace Relocation Communications (Operational Continuity)

Supported an intranet-based information hub and coordinated email communications to reduce duplication and improve employee self-service access.

Executive Transition & Labour Disruption Communications (Leadership Continuity)

Supported multi-stage executive communications to maintain leadership continuity and organizational confidence during periods of transition and labour disruption

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CASE STUDY 3: Communication Systems Design & Internal Communications Governance (BC Public Service)

Phase 1: Internal Communications Improvement (Early Tenure): Upon joining RoadSafetyBC, identified that no formal editorial calendar or structured planning framework existed for internal newsletters, resulting in inconsistent timing, content gaps, and limited alignment with staff information needs. Redesigned and restructured the internal newsletter approach by introducing clearer content planning, improved segmentation, and stronger alignment to employee priorities and operational updates. This established a more intentional and predictable communications rhythm and contributed to a ~30% increase in newsletter readership based on available internal reporting, reflecting improved engagement with internal communications content.

Phase 2: Internal Communications Modernization (Current Work in Progress): Currently supporting a broader internal communications overhaul for RoadSafetyBC as part of an organization-wide modernization initiative. This work involves contributing to the redesign of internal communication systems, workflows, and channel strategy, including the evolving role of SharePoint/intranet as part of the future-state internal communications model. As this initiative is in progress, performance metrics and outcomes are not yet finalized and are part of an active redesign and measurement refresh.

SAMPLES

Phase 1 (completed)

Phase 2 (in progress)

Policy & Plain Language Projects

• RoadSafetyBC Correspondence Manual: Initiated and developed a 60-page training manual and webinar series, improving ministry-wide team consistency and reducing errors. Standardized ministry correspondence processes for efficiency.
• UBCIC Plain Language Project: Rewrote 43 provincial remedial letters for drivers, in partnership with the Union of B.C. Indian Chiefs (UBCIC) enhancing clarity, accessibility, and public trust in government.

Internal Communications

Strategic Communications Planning

• Developed and executed targeted communications plans supporting government policy initiatives, corporate projects, and organizational campaigns.
• Aligned messaging across internal and external audiences to drive engagement and cross-departmental coordination.
• Plans included multi-channel strategies: newsletters, public communications, media briefings, and partner outreach.

Media Relations & Press Engagement

• Developed press releases and media pitches for public and corporate audiences, supporting product launches, campaigns, and policy initiatives.
• Crafted messaging that secured coverage in national and regional outlets, enhancing visibility and engagement.
• Samples include anonymized university microcredential projects demonstrating campaign strategy and media outreach.

Ghostwriting & Expert Articles

• Authored all-staff emails for government and corporate clients, communicating key policy updates and organizational news to hundreds of employees, ensuring clarity and engagement.
• Developed internal messaging for campaigns, newsletters, and announcements while maintaining executive voice.

DEL Communications Editorial Projects

• Led multi-publication editorial schedules, managing a team of 10+ writers and designers.
• Streamlined workflows and improved efficiency across publications.

• Host and producer for live stream video podcast on voice, creativity, and communication, building an engaged audience.
• Led high-profile interviews: Sass Jordan (Juno Award-winning recording artist), Emm Gryner (recording artist), Mary Saunders Barton (Broadway coach), David Darlington (Grammy-winning engineer).
• Coached high-profile corporate and government professionals, improving presentation confidence and public impact.
• Coached the TEDx RRU 2024 panel of 8 speakers. Optimized clarity, delivery, and stage presence for speakers, resulting in highly rated presentations.
• Developed an online, self-paced masterclass helping speakers build vocal confidence, drawing on insights from my TEDx experience.

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